Insight: Waymo - Google's self-driving division

Jim Holder
21 April 2018
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The boss of the most powerful self-driving car technology company in the world has a Porsche 911 GT3 on order. And a Caterham in his garage. And two more Porsche 911s nestling alongside that: a 997-series C2 S and a 964-series Targa.

Easy natured and always the evangelist, John Krafcik – CEO of Waymo, part of Google – breaks into a ready smile as he can see my brain computing that one. “We are not the enemy. Yes, you can have self-driving cars and enthusiasts’ cars,” he says, grinning. “What we’re doing at Waymo does not mean the end of driving.

If you just want to get somewhere, we hope you’ll use one of our cars. Hail it on the app, get driven there autonomously, hop out.

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“But people will always want to own cars – and if you’re buying something, we want it to be special.

I can see how we might disrupt the utilitarian market, because we can likely cover those needs in a cost-effective way, but the beauty for car enthusiasts is that every car that gets sold will have to be more interesting. It’ll have a purpose.”