Lagonda SUV will spearhead Aston Martin's luxury electric car brand

Article Chris Haining
May 9, 2018


  • facebook
  • twitter
  • google+
  • email
Lagonda is Aston Martin’s all-electric luxury sub-brand and it’s launching a new SUV in 2021

An all-electric Lagonda SUV has been confirmed as the first production model from the revived British nameplate – and it"s scheduled for release in 2021.

With a high global demand for prestige SUVs showing no sign of abating, the Lagonda SUV – teased in scale model form at the Geneva show – combines elements of off-road style with a zero-emissions all-electric powertrain. This is in stark contrast with its luxury rivals, the forthcoming Rolls-Royce Cullinan and ultra-powerful Lamborghini Urus SUVs.

Image 2 of 3

Image by Avarvarii

In opting for electric power, Lagonda has proven its focus on the future. Aston Martin President and Chief Executive Officer, Dr Andy Palmer said: ‘In reviving one of the most iconic names in motoring we have created a unique opportunity,’ he said, ‘One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires".

When it hits the streets in the next decade, it"ll be the first car to wear the Lagonda badge since the near-bespoke Taraf saloon ended production in 2017. The SUV"s production form has yet to be revealed. However, Aston Martin Executive Vice President and Chief Creative Officer, Marek Reichman promises that ‘The Lagonda SUV will retain the boldness of the Vision Concept’.

Image 3 of 3

Image by Avarvarii

These exclusive images show how the Lagonda SUV might incorporate styling cues from previous models in Lagonda"s history, including the Taraf saloon – a limited production saloon that was offered via Aston"s "Q by Aston Martin" division. It"s clear from the images – and from the Lagonda Vision Concept displayed at Geneva – that the luxury brand will seek to establish its own identity.

Rebirth as a premium brand in its own right won"t spell the end of Lagonda"s association with Aston Martin, though, and it"s possible that the sports car maker"s upcoming SUV – probably named Varakei – will share technology with the Lagonda SUV.

Read more about:
Aston Martin
Aston Martin DB11